Mission: to serve the market the best we can and to earn from such a service.
Vision: We vision the process of satisfying demand in human food and animal feed, as increasing number of sophisticated actions targeting improvement of terms and conditions that suit the market best, and by doing so - providing more market attributes, also known as market solutions, to the customers.
The customer is a partner of the producer, in the way that information is exchanged permanently between those groups and it makes the market.
The process allows big and small to enter and to challenge, and only accepting yourself as a part of the challenge that alike Ocean, forgives mistakes rarely, clears the path for understanding what we really need to do now and next.
